Tell you the success of a jewelry operator

" Once the market is steady, Do right positioning for operate、do the service sincerely, real price and made a culture of policy form." A few words from Tiancheng jewelry responsible, seemingly casually, but it is a geat successful jewelry operators of many years.

Management: Sincerity

"You could say that most jewelers will not dare to take the price to major factor, but no Tiancheng Jewelry "Tiancheng Jewelry operators told reporters that price tag, rather than using a high discount to attract consumers, is to make consumers through a transparent prices, heaven has a" really "understanding. To address consumers to buy gold ornaments and styles Updates, Tiancheng launched jewelry can be purchased anywhere in the Cosmos exchange, and free maintenance, cleaning and polishing. These measures will naturally increase Tiancheng Jewelry in the consumer mind, "gold content."

Market: segmentation win

Tiancheng designer jewelry is positioned to differentiate its business and occupy the market in the refining market. Tiancheng jewelry for people talk about the market analysis, the most prosperous area in Zhengzhou, heaven to the south wing of silver jewelry shop with the North Building of the jindian echoes. "This is not only echo the location, but also positioning echoed." Tiancheng jewelry, general manager of railways, said the victory in the 27 square Cuntucunjin play their own brand, Tiancheng jewelry have a clear market positioning, South Tower for the mass consumer North House service to pursue high-grade groups. "This kind of complementarity is an extension of service, but also go beyond price competition to gain market recognition as a breakthrough."

Strategy: Cultural guide

Break with traditional in-store structure and mode of operation, "fashion, cutting-edge, popular," the theme of integration of modern structures and avant-garde jewelry. "We have organized this week, six 'first gold jewelry Festival', is to create a regional district in the Central Plains of jewelry enterprise culture connotation." Tien-cheng, head of jewelry that "culture is a tradition, but more importantly is to guide, we would like to be the leader. "